Our Zoo app demo
Motion Design | UX/UI | Branding
The goal of this project was to create a demo for a zoo navigation app, with a target user of families and young children.
The rolly, wobbly, bouncy icons were all animated with a dramatic overshoot to match the friendly tone of the app's design and colour palette.
The minimal text explanations do not complicate the process or overwhelm the viewer, and the red bar highlighting the keywords of each explanation mirrors the app's navigation.
The upbeat music further unifies the easy tone of the design and the animation, and the final chime brings in the logo on a white screen, strengthening the brand, while alluding to its place in the Apple App Store.